Popunder Advertising: A Guide to Maximizing Engagement and Conversions
Popunder Advertising: A Guide to Maximizing Engagement and Conversions
Blog Article
Popunder advertising is often a format where an advertisement opens in the new browser window or tab behind an individual’s active window. It’s meant to be less intrusive than pop-ups, appearing only as soon as the user has left or minimized the primary site window, creating a more seamless browsing experience. Popunders can be highly effective for advertisers looking to reach engaged users while minimizing the disruption caused by more overt ad formats.
What is Popunder Advertising?
Unlike traditional pop-up ads, which open directly as you're watching user’s screen, popunder ads appear “behind” the main browser window. Because they remain hidden until the user closes or minimizes the primary window, they’re less interruptive and also have lower odds of causing frustration. This format is popular in internet marketing because it can reach users effectively without compromising the browsing experience.
Why Use Popunder Advertising?
Popunder advertising offers several unique benefits:
Higher Engagement: Because they don’t interrupt an individual’s primary browsing session, popunders often generate more engagement and clicks than other ad formats.
Improved Visibility: Popunder ads stay visible even following the user has finished with the main site, increasing the odds of interaction.
Less Intrusive: Popunders are more unlikely to annoy users in comparison to pop-ups, leading to higher user tolerance and engagement.
Lower Cost: Due to their low-profile nature, popunder ads typically have lower costs per click or per impression in comparison with other ad formats.
Wider Reach: Popunders work effectively for various kinds of campaigns, including e-commerce, affiliate marketing, app installs, and subscription-based services.
Top Popunder Ad Networks
Selecting the best ad network is crucial for running successful popunder campaigns. Here are some in the top popunder ad networks offering quality traffic, targeting, and customization options:
1. PropellerAds
PropellerAds is a popular ad network noted for its reliable traffic and advanced targeting options. They provide a variety of ad formats, including popunders, and have a strong presence in the desktop and mobile markets.
Features: Geo-targeting, device-based targeting, frequency capping, and anti-ad-block technology.
Best For: E-commerce, app installations, and prospecting.
Tip: Use PropellerAds’ SmartCPA bidding model to automatically optimize your popunder campaigns based on performance.
2. PopAds
PopAds focuses primarily on popunder ads, offering one from the fastest and quite a few customizable platforms. Known for its quality traffic, PopAds allows advertisers to create strict targeting parameters and bids, so that it is ideal for cost-effective campaigns.
Features: Custom bidding, extensive targeting options, real-time reporting, and high-quality traffic.
Best For: Affiliate marketing, adult content, and media-rich campaigns.
Tip: Experiment with PopAds’ daily budget settings to be sure your campaign reaches its audience without overspending.
3. Adsterra
Adsterra is really a well-established ad network that gives popunder ads along with ad formats. Their advanced fraud detection technology and responsive support make them a solid choice for advertisers.
Features: Targeting by device, operating system, country, and language, as well as real-time tracking.
Best For: E-commerce, sweepstakes, and copyright-related offers.
Tip: Adsterra’s anti-fraud technology ensures high-quality traffic, so it’s particularly a good choice for campaigns that need reliable and clean data.
4. HilltopAds
HilltopAds is an ad network that provides cost-effective solutions, including popunder ads. They’re famous for competitive CPM rates, high-quality traffic, and robust targeting features.
Features: Targeting based on geography, device, and time, along with ad frequency caps.
Best For: Budget-friendly campaigns, app installs, and online marketing.
Tip: HilltopAds offers various payment models, including CPM, CPC, and CPA, so experiment to obtain the most cost-effective solution on your campaign.
5. Clicksor
Clicksor offers a variety of ad formats, including popunders. With Clicksor’s advanced retargeting options, you can reach users that have shown curiosity about your brand, increasing the probability of conversion.
Features: Retargeting, geo-targeting, and device targeting, with selections for CPC and CPM pricing.
Best For: Lead generation, app installs, and content-based websites.
Tip: Leverage Clicksor’s retargeting capabilities to interact users who may have previously interacted along with your website or ads.
6. TrafficJunky
TrafficJunky is often a reputable ad network famous for its reach in adult and entertainment content, though it’s also a good choice for mainstream campaigns. They provide various ad formats, including effective popunder ads.
Features: Audience targeting, ad rotation, and high-quality traffic sources.
Best For: Adult content, gaming, and entertainment.
Tip: Use TrafficJunky’s dynamic CPM bidding to reach your audience at optimal times and bid competitively determined by real-time traffic availability.
Best Practices for Running Successful Popunder Campaigns
To maximize the impact of the popunder campaigns, follow these tips:
Target the Right Audience: Use detailed targeting options like location, device type, operating-system, and interests to arrive at the most relevant users. Precise targeting improves engagement rates and minimizes wasted impressions.
Craft Compelling Landing Pages: Since popunders open a whole new page without anyone's knowledge, be sure your website landing page is optimized for engagement. Use clear calls to action, engaging visuals, as well as a streamlined design to encourage conversions.
Experiment with Different Offers: Popunders perform best for campaigns that don’t rely on immediate action, including sign-ups, surveys, downloads, and other to generate leads offers. Test various offers to find the most effective one to your audience.
Set Frequency Caps: Avoid overwhelming users by setting frequency caps. Showing the same popunder ad too often can lead to user fatigue, reducing engagement and negatively impacting your brand’s reputation.
A/B Test Your Ads: Test different ad creatives, calls-to-action, and landing page designs to determine which variations drive the greatest results. A/B testing helps optimize your campaign for max ROI.
Leverage Retargeting: Use retargeting to interact users who previously interacted with your site but didn’t convert. Popunder retargeting ads work well in re-engaging customers and can drive more conversions.
Monitor Performance and Adjust: Regularly take a look at campaign analytics to determine which aspects operate and which aren’t. Adjust your targeting, budget, and bidding strategy when needed to optimize results.
Types of Campaigns That Work Well with Popunders
While popunders could work across industries, these are particularly effective for certain forms of campaigns:
Lead Generation: Popunders are well-suited for to generate leads campaigns that ask users to join up or submit a form. The additional exposure makes it easier to generate leads from interested users.
E-Commerce Discounts: Offering discounts or flash sales via popunders is surely an effective way to drive sales. Users who see the offer when you shop or browsing may resume your site to take advantage from the deal.
App Installs: For app developers, popunders might be a cost-effective way to drive downloads. Popunder ads targeted to specific devices can encourage users to install an app from the ad.
Survey and Sweepstakes Campaigns: Popunders work well for campaigns that don’t require immediate action but benefit from high exposure, such as online surveys, sweepstakes, and contests.
Affiliate Marketing: Affiliates may use popunders to drive traffic to product pages, trial offers, or CPA (cost-per-action) offers. By carefully selecting offers that entice their market, affiliates can perform significant ROI with popunders.
Pros and Cons of Popunder Advertising
Like any ad format, what is a popunder ad has its own advantages and challenges.
Pros:
Less Intrusive: Popunders don’t interfere with the browsing experience as much as pop-ups.
High Engagement: Due to its discreet nature, users are more likely to interact with a popunder.
Lower Cost: Popunders in many cases are more affordable than other display ad formats.
Broad Reach: Effective across various industries as well as for multiple campaign types.
Cons:
Ad Blockers: Popunders could be blocked by ad-blocking software, limiting reach.
Potential for Annoyance: Despite being less intrusive, quite a few users still find popunders frustrating, particularly when frequency caps aren’t set.
Delayed Engagement: Since popunders don’t show up in the foreground, users may not talk with them immediately.
Popunder advertising is often a powerful tool for marketers and advertisers looking to engage audiences without being overly disruptive. By using reputable ad networks, following guidelines, and tinkering with different campaign types, it is possible to harness the opportunity of popunders to improve traffic, engagement, and conversions. Whether you’re in e-commerce, leads generation, or app promotion, popunder ads could be a cost-effective addition to your advertising strategy.
